Hyatt Regency San Francisco Downtown Soma
CLIENT
Highgate Hotels
LOCATION
San Francisco, CA
COMPLETION
2022
SCOPE
Public Spaces, F&B
SERVICES
Rebranding, Design and Construction Documents, Construction Administration, Permitting
PROJECT TYPE
Brand Conversion; Renovation
HOSPITALITY
Society Architecture Collective partnered with BHDM Design to reimagine Park Central San Francisco into Hyatt Regency San Francisco Downtown SoMa—a $70 million transformation that honors the property's central location in the vibrant SoMa district while creating a sophisticated urban sanctuary for today's travelers.
An urban retreat that celebrates San Francisco's creative spirit.
Public Spaces
In partnership with the interior design team at BHDM Design, Houston/Tyner completed an extensive rebranding renovation of the Hyatt Regency San Francisco Downtown SOMA. Drawing inspiration from the hotel’s location within San Francisco’s arts district, the hotel’s public spaces were conceived as an “artist’s sketchpad,” creating inviting settings for socialization, creativity, dining, and relaxation. The project introduced several new amenities, including La Société Bar and Café, the addition of a Hyatt Regency Club, a marketplace, and a relocated, centrally positioned lobby bar.
Guestrooms and Corridors
Houston/Tyner collaborated with BHDM Design to complete an extensive renovation of the Hyatt Regency San Francisco Downtown SOMA’s guestrooms, suites, and corridors. While the hotel’s public spaces were conceived as an “artist’s sketchpad,” the guestrooms extend this narrative through an “artist’s loft” concept. Drawing inspiration from the hotel’s location within San Francisco’s arts district, the design reflects a range of artistic mediums and practices, creating spaces that feel both creative and residential in character.
PRESS
More Projects
SEE ALL →
